Strategic Plans
Owala
By collecting data through brand research and interviews, I created a brief overview of Owala, their buyer personas and psychographics, and two potential campaigns to benefit their brand.
Spring 2025
LifeStraw
In a group with three of my peers, I helped conduct surveys across campus to gather information regarding LifeStraw products and the want/need for them in their daily lives.
Spring 2024
Wildcat 91.9
I’d conducted various forms of research for K-State’s Wildcat 91.9 radio station. In honor of their 75th anniversary, I’d submitted several ways they could celebrate on their shows and bring light to their “You Belong” campaign.
Fall 2023
Aurora Coffee Co.
I’d chosen a coffee shop local to my hometown to create a brand strategy including ways they could increase their online presence, bring in more customers, and give a bigger image to their business.
Summer 2023