Owala

As Owala continues to grow among Gen Z and Millennial audiences, this strategic planning project explored how the brand could build an even stronger emotional connection with its consumers. Through brand research, audience analysis, and consumer interview, I uncovered opportunities to bring more of the real-life experiences surrounding Owala products into the brand’s communication. These insights shaped two social-first campaign concepts, “The Free Life” and “Designed with Safety,” using user-generated content, sustainability, and product safety to create more personal and meaningful connections between Owala and its audience.