Aurora Coffee Co.
Content Map
While earning my social media management certificate I created a summarized content map for Aurora Coffee Co. based around a rebrand focused on increasing their online status by setting goals, establishing a target audience, and strategies to make this a reality.
Summer 2023
Mood Board
This mood board was created to represents Aurora Coffee Co.’s new brand identity during the rebrand process
Summer 2023
Content Calendar
During this summer I also created a two-month content calendar that Aurora Coffee Co. would have the option of following. This was to give the owners an idea of how social media can influence their business.
Summer 2023
Wellsville High Art Club
Style Guide
As part of a project to create an online presence for an organization close to my heart, I created a style guide for Wellsville High’s Art Club, appointing brand color and font usage as well as a small mood board to establish the organization’s image.
Summer 2023
Campaign Proposal
My final step of this project was creating a proposal including the target audiences, content examples, and the reason behind the campaign.
Summer 2023
Vans
Influencer Brief
During the time I was earning my social media management certificate, I was also assigned to create this influencer brief. This allowed me to determine the best fit for budgets, content goals, campaign guidelines, and how to measure the success of the campaign.
Summer 2023